Designed, or left to chance.

Emotional Architecture is the deliberate design of how places, products, systems and organizations make people feel.

In 1953, in Mexico City, the artist Mathias Goeritz wrote a manifesto against building that had become purely rational: efficient, functional and cold. Architecture, he argued, should move the people inside it. He built the argument into a small museum of his own design, El Eco.

The idea stayed inside architecture. It belongs everywhere people arrive. A hospital, a company, a product and a public square are each met first as a feeling, and only later understood. That feeling is designed with the same rigor as the structure, or it is left to chance.