Notes · James Andrew Smith
Open the doors and watch
The post
You build it, you test it, then you open the doors and watch what people do. Brunch spent five years doing that before it signed for a permanent store.
Footwear News reports those temporary spaces became less about selling and more about testing how customers wanted to interact with the brand. Embroidery started as a small experiment. Now there’s an embroidery station you can watch in the new Nolita flagship.
What did your last pop-up teach you that your next store should keep?
First published on LinkedIn, 29 October 2026.
The cards
